User-Generated Content (UGC) refers to any form of content—such as text, images, videos, reviews, or social media posts—created and shared by users rather than the brand itself.

UGC enhances authenticity, fosters community engagement, and can significantly influence purchasing decisions. Brands often encourage UGC to build trust and expand their reach. However, managing UGC requires effective moderation to maintain quality and brand reputation, which can be facilitated by AI-driven content moderation tools.