Digital Rights Management (DRM) encompasses technologies and strategies used to control and protect the use of digital content and intellectual property. DRM systems restrict unauthorized access, copying, and distribution of digital media, ensuring that creators and rights holders maintain control over their work.

Implementing DRM is crucial for safeguarding revenue streams, protecting brand integrity, and complying with copyright laws. It enables content providers to define usage rights, enforce licensing agreements, and prevent piracy, thereby preserving the value of digital assets.