Content Lifecycle Management (CLM) is the systematic approach to overseeing content from its inception through to its retirement. This process includes planning, creation, optimization, organization, distribution, tracking, and preservation of content.

Implementing CLM ensures that content remains relevant, accurate, and aligned with organizational goals throughout its lifespan. By effectively managing the content lifecycle, businesses can maximize the value of their content investments, streamline workflows, and maintain consistency across all communication channels.

Learn more about Content Lifecycle Management.