A 360-degree image is a series of high-resolution photographs captured at incremental angles around a product or space, typically using a specialized turntable and camera setup. These images are compiled into an interactive sequence, allowing users to rotate and zoom, providing a comprehensive view from all angles.

In e-commerce, 360-degree images enhance the online shopping experience by enabling customers to examine products in detail, closely replicating in-store interactions. This immersive visualization can increase user engagement, boost conversion rates, and reduce return rates by setting accurate product expectations. Implementing 360-degree images requires appropriate equipment and software to ensure seamless integration into digital platforms.

Learn more about 360-degree images.

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