Product Information Management (PIM) is a system that centralizes and manages all product-related information, ensuring consistency and accuracy across various channels. A PIM system consolidates data such as descriptions, specifications, pricing, and media assets, facilitating efficient distribution to e-commerce platforms, catalogs, and marketing materials.

Implementing PIM enhances data quality, streamlines workflows, and accelerates time-to-market for products. Integrating PIM with digital asset management systems can further optimize the management and deployment of visual assets associated with products.

Learn how to combine a PIM with a DAM.