AI: The Future Of Digital Asset Management

Over the last few years, digital content has proliferated. For many companies, managing documents, photographs, videos, and other visual media assets has become increasingly complex due to the multiplication of distribution channels.

While a Digital Asset Management solution can help streamline many content operations and workflows, there is always a demand for things to be faster, better, and easier. When well-integrated into a DAM, Artificial Intelligence, or AI, as a content automation technology can truly help marketing teams save considerable time during the pre-media and content management phase.

Read on as we present 6 applications of how an AI-integrated DAM can help boost your content-to-market workflows!

Object Recognition

One of the most valuable AI Digital Asset Management features is object recognition. Each recognition can trigger a specific tagging, the addition of metadata, or even refuse an upload of a media which doesn’t fit the curation guidelines. Object recognition describes the collection of computer vision tasks that identify objects in a digital photograph. It comprises:

• Image Classification: identifying the category of an image
• Object Localization: locating the presence of objects in an image
• Object Detection: tracking the presence of objects and identifying its category

For photographers who use DAM, this can take the form of facial recognition, while marketplaces can use this technology to quickly scan through if the contributors uploaded compliant images into the asset hub.

Background Removal

Another essential tool E-Commerce businesses require is a background remover to create clean, sleek, and sophisticated product images. Especially if you want to list your images on Google Shopping, an AI-powered Digital Asset Management solution with background removal features can automate this often repetitive and time-consuming process.

Automated Cropping

Are you tired of creating different image variants with different sizes for social media? Leverage an intelligent DAM’s inline image editor with automated cropping features. AI helps to recognize the object and its location within the photograph, cropping, trimming, centering and adding automatic edges to ensure that it is in the center of the frame. With social media presets, cropping images is easy on all types of devices.

Smart Tagging

Have you ever scoured through numerous photos and videos, searching for that one asset you require? This only adds the pressure of time when your boss or client continually questions you for it.

Here’s where AI metadata tagging can help create a more intuitive search experience. During the upload stage, an AI-integrated DAM with custom-trained ML models can automatically recognise, label and deploy AI image tagging rules to tag images according to context, faces, colors, orientation, and so on. Thanks to the enriched metadata set, users can easily search and retrieve the media asset later on without complexifying the folder structure.

Intelligent Compression

Want optimized images for your website but don’t want fuzzy, blurry ones?

Artificial Intelligence can smartly detect the level of compression to the visual complexity of the image and intelligently compress the image with no loss in quality. It can also adapt the image to the size and screen resolution of the user’s device and the browser used.

Remember to select a DAM that supports modern image formats like WebP and AVIF!

Content Curation

Have you been seeking approaches to leverage user-generated content but don’t want to spend too much time editing, polishing and curating the content? 81% of employees credited AI for improving their productivity.

An AI-integrated DAM can recognize the type of content of the image from the moment of upload. Rules can be added to customize the quality of images provided and standardize your online catalog. With AI content moderation, your teams can save time and focus their efforts on what they do best.

For instance, in Automotive marketplaces, AI can help to recognize car license plates and automatically blur out the numbers for privacy and confidentiality reasons. Need front, side, or back views? You can ensure that each category view has at least one photo uploaded. Also, you can ensure that all the published product images are same-sized and equally zoomed in.

Key Takeaways

Through the above 6 applications of AI and Digital Asset Management, it is clear that artificial intelligence is fully at the service of your content. It can help you save time and channel your resources into high-impact tasks.

DAM is the best place to automate your content to avoid repeating the same efforts in each tool (CMS, PIM, emailing, etc). We invite you to access dozens of automations from Scaleflex’s AI marketplace (ASK), or order a tailor-made solution that best fits the needs of your team!