ANNOUNCING: Scaleflex Rebranding! The New Era Begins...

Lyubomira Velikova -

We’re thrilled to unveil our refreshed brand identity. The new look of Scaleflex and its sub-brands - Cloudimage and Filerobot, show the evolution of our company since its founding in 2016.
The goal of this rebranding is to gain a top of mind position in the user’s mind, while also making space to grow and add new products to the Scaleflex family, allowing them to join this coherent identity.

Over the last few months, we have poured our hearts and souls into creating a new Image that would accurately portray who we are and what our products are about.

While this rebranding is a significant change, our core beliefs haven’t changed. For what it’s worth, they are represented even better and shining with brighter colors than ever.

Scaleflex is coming out with its new logo and most importantly - new consistent identity. And here is what this is all about.

Our slogan: Create > Manage > Accelerate

The slogan represents exactly what we stand for. It all starts with the creation and the digital content lifestyle cycle - content is being made, managed and then accelerated.
Scaleflex is all about helping you manage your digital assets so you can then accelerate them to reach new end-users.

Create: Creation stands for all the pieces of content we come across every single day. At the beginning of any type of digital content stands creation - may it be images, videos, written information and more.
Everything derives from the creation of an idea.

Manage: Management includes all of the steps and actions needed to process and optimize digital content with the aim of bringing it closer to the end-user.
Effective management not only refers to activities with the assets themselves, but also demonstrates internal and external collaboration around digital content.

Accelerate: In the world of digital, optimization is the core of successful performance of digital content. In order for all information to reach the end-users, management and optimization must be ensured as quickly as possible.

Scaleflex’ new logo was created in a way that embodies our brand’s core values. It is created in a form of an S, which on one hand stands for Scaleflex, but on the other hand it represents synergy, power, energy, passion, and creativity.
The form can also be seen as a DNA, which stands for our core values, passion and what actually makes us who we are.

The logo has 4 colors overlapping in a beautiful gradient, representing the colors of digital, but also depicting the products we are developing as a team.

In order to create unity with Scaleflex’ parent brand logo, the Cloudimage logo was designed with overlapping color strip effects.

The highlight here is the “image”, expressed through the negative space of a mountain inside the cloud. Cloudimage logo speaks loudly for itself - it transforms images and accelerates them on-the-fly, incorporating the matching blue gradient colors, which embodies the fact that Cloudimage is a great fit to all B2D and B2B businesses.

Filerobot’s new logo embodies two of our core values - the digital experience and collaboration.
It is created by 3 icons, representing humans, whose work is a seamless collaboration in an organization. Within the main form, you can notice a play button, which stands for media and digital assets.

The overall shape of a triangle is well harmonized and displayed with bold and warm colors, representing creativity and enthusiasm, while still incorporating the previously used gradient effects.

Conclusion:

Over the coming months, we'll be harmonizing our visual identity, including updating the website, ads, and our product UI, which won't affect the productivity of our customers. We haven't changed but we are more consistent and more easily recognizable.

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