Workflow automation involves using technology to streamline repetitive tasks and processes, enabling teams to work more efficiently and reduce manual effort. In the context of digital asset management and content operations, workflow automation can include automatic tagging, file organization, and distribution of assets across platforms.

Implementing workflow automation reduces errors, improves consistency, and frees up resources for more strategic activities, enhancing overall productivity. This is particularly valuable in fast-paced environments where content must be published and updated frequently.