Website speed optimization is the practice of improving a website's loading time to enhance user experience, reduce bounce rates, and boost search engine rankings. Techniques include compressing images, enabling browser caching, minimizing HTTP requests, and using CDNs to serve content closer to users.

Implementing website speed optimization is essential for ensuring a responsive and engaging experience across devices, particularly as users increasingly expect instant access to online content. Tools like Google PageSpeed Insights can provide actionable recommendations for further optimization.