WebP is a modern image format developed by Google that provides high-quality visuals with smaller file sizes than traditional formats like JPEG and PNG. It supports both lossy and lossless compression, as well as transparency and animation.

Implementing WebP or other modern web image formats reduces page load times, conserves bandwidth, and enhances web performance by delivering optimized images without sacrificing quality. Many modern browsers support WebP, making it a valuable tool for web developers aiming to improve website speed and user experience.