Media optimization involves refining digital assets, such as images and videos, to enhance web performance without compromising quality. Techniques include resizing, compressing, and selecting appropriate formats to reduce file sizes, leading to faster page load times and improved user experience.

Implementing media optimization is crucial for boosting SEO rankings and ensuring efficient delivery of content across various devices and network conditions. Utilizing tools and services that automate these processes can streamline workflows and maintain visual integrity.

Learn more about media optimization.