HEIF is an image file format that offers superior compression efficiency and image quality compared to traditional formats like JPEG. Developed by the Moving Picture Experts Group (MPEG), HEIF supports features such as high dynamic range (HDR), transparency, and multiple images within a single file, making it suitable for live photos and image sequences.

By reducing file sizes without compromising quality, HEIF contributes to faster load times and reduced storage requirements, enhancing user experience and optimizing bandwidth usage.

Learn more about HEIF and other modern web image formats.