Digital Asset

A digital asset is any content or media formatted into a binary source and includes the right to use it. This encompasses a wide range of items such as images, videos, documents, audio files, and more.

Digital assets are integral to modern business operations, serving as key components in marketing, branding, and communication strategies. Proper management of digital assets ensures their accessibility, usability, and security, thereby enhancing operational efficiency and supporting consistent brand representation across various platforms.