Digital Asset Management (DAM) is a system or process that enables organizations to store, organize, retrieve, and distribute digital assets efficiently. A DAM system provides a centralized repository where assets are cataloged with metadata, facilitating easy search and access.

Implementing DAM streamlines workflows, ensures brand consistency, and maximizes the value derived from digital content by making it readily available for various business needs. It also enhances collaboration among teams and supports compliance with licensing and usage rights.