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What is DAM Metadata?

DAM Metadata refers to the descriptive information associated with digital assets within a Digital Asset Management system. This data includes details such as title, creator, creation date, usage rights, and keywords.

Effective metadata management enables efficient organization, searchability, and retrieval of assets, ensuring that users can quickly locate and utilize the content they need. Properly managed metadata enhances the value of digital assets by providing context and facilitating their optimal use across various platforms and projects.