Bandwidth usage refers to the amount of data transmitted over a network within a specific time frame.

In digital platforms, high-resolution images and videos can significantly increase bandwidth consumption, potentially leading to slower load times and increased operational costs. Implementing efficient media optimization techniques, such as using advanced image formats like AVIF, can reduce bandwidth usage by compressing files without sacrificing quality. Optimizing bandwidth usage is crucial for enhancing user experience, improving website performance, and managing resources effectively.